Creating a social strategy for your salon

September 18, 2017

Social media is constantly evolving, the platforms that matter are shifting and so is the content that works best. It’s little wonder there’s so much conflicting advice out there about what you should and shouldn’t be doing. Yet despite all the changes there are certain basic principles that have not changed since social media became…

Spelling and grammar graphic

How to nail your social media grammar

September 6, 2017

In my experience, hairdressers and hair salons are pretty darn good at social media. They’re brilliantly creative and great at putting fantastic imagery out there. However, the one thing that can let them down is the incorrect use of your and you’re, their, they’re and there. You might think I’m being pedantic and it doesn’t matter,…

Employing a social media manager

What to look for if you’re recruiting a social media manager

August 17, 2017

For someone who offers social media support as one of their services, this post may come across as slightly nuts, but my personal opinion is that the best way to do social media is in-house. You, or someone at the centre of the action in your salon, is generally going to be in the best position…

7 ways to deal with negative online reviews

July 8, 2017

Uh oh! Has someone had a bad word to say about your products or salon? Not to worry. Just pour yourself a nice stiff drink and ignore it. Meanwhile, they’ll be getting more cross and anyone who cares to look can see the review and the fact that you haven’t dealt with it. Before you…