Fighting the Facebook algortithm changes

How Can Your Salon Fight the Facebook Algorithm Changes?

January 24, 2018

Remember those heady days when your salon could post something on Facebook and know that all your fans would know about your brilliant new stylist or the brand new product that they wouldn’t be able to live without? For a few years now you’ve probably noticed that less and less people are seeing your content…

Has Social Media really changed?

November 1, 2017

Social media seems to be evolving pretty darn fast at the moment (two-person live streams on FB Live and Instagram stories anyone?), but it’s easy to lose sight of the fact that what people want from their social media hasn’t really changed. Last week, I ran a digital workshop for a marketing team at one…

Interviewing Lee Stafford Legends Lounge

8 Things I learned from hairdressing’s legends

October 17, 2017

At this year’s Salon International I was lucky enough to be asked to host the Legends Lounge Stage for HJ. I was beyond excited (and a little bit terrified!) to interview Lee Stafford, Charles Worthington, Beverly C, Errol Douglas and Andrew Collinge. I needn’t have worried. They were all super nice, super professional and had…

Websites on laptop

7 mistakes salon owners still make with their websites

October 1, 2017

There’s no doubt that most salons have really upped their game when it comes to the web. Not only are they embracing social media, but most recognise that a website is an essential part of the marketing mix and a virtual shop window to the salon. However, there are some fundamental mistakes that are still…

Creating a social strategy for your salon

September 18, 2017

Social media is constantly evolving, the platforms that matter are shifting and so is the content that works best. It’s little wonder there’s so much conflicting advice out there about what you should and shouldn’t be doing. Yet despite all the changes there are certain basic principles that have not changed since social media became…

Spelling and grammar graphic

How to nail your social media grammar

September 6, 2017

In my experience, hairdressers and hair salons are pretty darn good at social media. They’re brilliantly creative and great at putting fantastic imagery out there. However, the one thing that can let them down is the incorrect use of your and you’re, their, they’re and there. You might think I’m being pedantic and it doesn’t matter,…

Employing a social media manager

What to look for if you’re recruiting a social media manager

August 17, 2017

For someone who offers social media support as one of their services, this post may come across as slightly nuts, but my personal opinion is that the best way to do social media is in-house. You, or someone at the centre of the action in your salon, is generally going to be in the best position…

7 ways to deal with negative online reviews

July 8, 2017

Uh oh! Has someone had a bad word to say about your products or salon? Not to worry. Just pour yourself a nice stiff drink and ignore it. Meanwhile, they’ll be getting more cross and anyone who cares to look can see the review and the fact that you haven’t dealt with it. Before you…