COPYWRITING FOR HAIR, BEAUTY & WELLNESS BUSINESSES

You should be so proud of the confidence-boosting, drop dead gorgeous results you give your clients.

If only more people knew about it, you’d have new clients bashing down the door.

You probably know exactly what you want to tell them too… until you sit in front of a keyboard staring at that blank screen.

Type… Delete… Type…. Delete. You know the cycle.

Or maybe you just don’t have time to write your own copy for your websites, ads, or marketing.

KOR Digital are the hair and beauty copy experts. Giving you the training you need to do it yourself with AI or the words you need, written with the human touch, by our copywriters.

How can we help?

I WANT TO LEARN TO DO IT MYSELFI WANT YOU TO WRITE IT FOR ME

Option One

DO IT YOURSELF HAIR & BEAUTY COPY

AI for Salon Owners

AI For Salon Marketing – The Cut (time) + Finish (procrastinating) Formula

Be in control of your copy – even if you don’t think you can write well

Wouldn’t it be great if you could keep be in total control of all your brand’s voice  – without paying a copywriter (or drowning in the hell of writing them yourself!)?

With the help of AI, you can.

My AI for Salon Marketing – The Cut (time) and Finish (procrastinating) formula shows you how to use AI as your writing assistant, so your copy actually sounds like you – not like a ChatGPT robot.

You’ll learn how to:

  • Prompt AI to nail your tone of voice (no robots allowed).
  • Turn blank-page panic into usable first drafts you can polish in minutes.
  • Repurpose your words so your website, socials, and emails all stay consistent—without doubling your workload.

Think of it as a fast forward button that takes you from ‘what the heck am I going to say?‘ to ‘that actually sounds really good!‘ in moments.

Option Two

HAIR AND BEAUTY COPY WRITTEN FOR YOU (WITH A HUMAN TOUCH)

Focus on doing what you do best

Because let’s be honest, it’s way more fun making clients feel amazing than trying to churn out a whole load of words that might not hit the right notes anyway.

It’s all good. You’ve come to the right place.

Our hair and beauty copywriters are here to help.

We’ll make you sound like you… only better

KOR Digital copywriters are committed to:

✓ Coming up with right tone of voice to make your dream clients want to choose you.
✓ Writing exciting and engaging copy that makes people book that appointment, ask about your services or buy that product.
✓ Sharing your message so that it says what you want to say the way that you wish you could have said it yourself.

Better still, we know your industry pretty darn well. So there’s no need for you to waste hours spelling out the difference between a root stretch and a dip dye or micro-needling and mesotherapy.

Lessons learned

WHAT IS WORKING WITH KOR DIGITAL LIKE?

It all starts with a friendly chat to get a feel for your business and what you want to achieve.

Then we’ll will come back to you with some sample copy – to check we’re on the same page (yep, we went there. Sorry!).

When you love it, we’ll write the rest of your text to help you achieve your business goals.

It won’t cost you the earth

We’re not the cheapest; but we will do everything we can to give you the best possible return on investment.

Like the salon who wanted to promote that they still did perms. We wrote them a nice little blog that ranks top in their area and brings in a steady stream of enquiries.

Or the beauty salon that had its best ever year after we re-wrote their website.

Or the hairdresser – who we got ranking top of Google for the phrase ‘balayage training’.

Want us to get cracking? Drop us an email to let us know what you need. Or if you’d rather we spoke first, let’s do that.

OLD SCHOOL HAIR AND BEAUTY COPYWRITING?

Need to find the right words for your Education Brochure ? Perhaps you’re launching a new product and you need someone to shout about what makes it special? Maybe you’ve got an Event that needs a programme or need to find the words that enhance the wow factor of your latest collection images?

Kate has oodles of experience writing for magazines (including advertorials), creating brochures, education books and is a whizz at press releases.

Let us give you the words that make people stand up and listen to what you’ve got to say.

 

WHAT CAN WE WRITE FOR YOU?

Whether you need a short, sharp segment or a full brand voice refresh, here’s the kind of copy we love creating for hair, beauty and wellness businesses:

  • Websites that work – clear, client-friendly pages that get you found and booked.
  • Service menus – polished, professional and easy to understand (without losing personality).
  • Blogs & articles – from ‘what are skin boosters?‘ explainers to ‘latest hair colour trends.’
  • Email campaigns – warm, chatty messages that feel like you (and get opened).
  • SEO-friendly copy – written for humans first, but with the right keywords and structure so Google (and AI) shows you some love too
  • Advertorials – magazine-ready features that showcase your brand with a story that sells
  • Education brochures & guides – show off your expertise in a way people actually want to read.
  • Press releases – for launches, events or when you just need to get people talking.
  • Product descriptions – words that make clients want to add to cart.
  • Product packaging – words that make shelves (and clients) stop and take notice.

WHAT DO CLIENTS SAY?

Working with KOR Digital was a pleasure! Not only did the work surpass our expectations but it was a pleasure to collaborate on a new project for our team. KOR Digital was able to understand what we were looking for and go that extra mile.

Georgia Hewitt,
Education and Events Project Manager,
Wella

Kate did a great job creating a huge amount of SEO friendly copy from scratch for a new website. We are all delighted with the results and I would wholeheartedly recommend Kate and KOR Digital for this type of work

Mike Patey MD,
Top Corner Marketing Ltd

Working with KOR Digital is a pleasure as they have an innate understanding of what we need to achieve and always find a cost effective way to make it happen. Going above and beyond, Kate is a pleasure to work with.

Jayne Lewis-Orr,
Hairdressers Journal

With an audience of varied levels of understanding and experience, the messages delivered met everyone at their point of need. Individual conversations were always much appreciated for the personal touch.

Timi Dorgu,
Icon Consultancy

I have absolute confidence and I’m delighted to be able to most highly recommend Kate Woods of KOR Digital. Kate’s skills, knowledge, and coupled with her being completely trustworthy is a compelling combination.

David Drew,
Impact Business Consultancy